Content Creation
My focus? Your reader, your stories, your values. With an emphasis on easy accessibility, my content ties in social media and online channels to create a seamless user experience.
Your story unfolds across pages
Web Content
With each click, the story of your brand unfolds across the pages of your website. The building blocks of your narrative? Images, headlines, and every single paragraph. Their culmination? The leads you generate.
From a Single Source
Corporate Magazine – Newsletter – Brochure
With a small network of experienced and reliable professionals, I provide corporate publishing services in the German language from a single source.
Cross-Media Tailored-To-Fit
Print – Digital – Social Media
We analyse your communications landscape to provide detailed input on traps and stumbling blocks in your self-presentation and, of course, offer solutions.
Corporate Publishing
Concept to content
Utilities
Client
Stadtwerke Bielefeld GmbH is a German energy and utilities group. Services provided by its 2,100+ employees also include public transport, telecommunications, maintenance of the city’s public pools and ice rink.
report
B2C quarterly
Format: 8 pages in Berliner (»midi«) newspaper format
~ 160,000 copies | 1996 – June, 2013
Layout & Design: Iris Steiner, Design im Kontor, Kassel
Scope
Editorial strategist
Copy editor
Copy writer
Project manager
Cross media content for website & staff magazine
Customer magazine
Client
Synektis Verlag GmbH specialized in corporate publishing and public relations for companies in the German utilities and energy sector. Concepts emphasized sustainability, environmental awareness, energy efficiency, green lifestyle, and customer dialog.
energie magazin
Quarterly customer magazine B2C | Subjects: Energy und utilities
Client: swb AG
Publisher: Synektis Verlag GmbH
Layout & Design: Design im Kontor
Format: 16 pages in DIN A4 |~ 220,000 copies | 1993 – 2001
Scope
Operations manager
Copy editor
Copy writer
Staff magazine
Client
Stadtwerke Bielefeld GmbH is a German energy and utilities group. Services provided by its 2,100+ employees also include public transport, telecommunications, maintenance of the city’s public pools and ice rink.
infozeit
bi-monthly staff magazine
Sample article »Reflexionen – Projektionen« | 2-page-spread on cultural sponsorship
Scope
Copy writer
Corporate writing
White Paper
Client
EOS is the leading technology provider for industrial 3D printing of metals and plastics. The company, headquartered in Krailling, Germany, provides responsible solutions to manufacturers around the world, connecting high quality production efficiency with pioneering innovation and sustainable practices.
»Go additive and be disruptive«
17-page white paper for manufacturers looking for a best-practice approach to the sustainable integration of additive manufacturing into their production processes and business model
Scope
- Concept
- Interviews
- Copy writing
Soon, there will only be two kinds of players – manufacturers who disrupt the market and those whose business is disrupted.
Magazine Article
Client
Videocation GmbH, Munich
»Driving the Perfect Cinema Experience«
2-page article for the German-Saudi Business Magazine (GSMB) on the latest technology trends in Saudi Arabia’s cinema landscape. The GSMB is published by the German-Saudi Arabian Liaison Office for Economic Affairs (GESALO) is part of the worldwide network of German Chambers of Commerce Abroad (AHK) with 140 locations in 92 countries.
Scope
- Copy writing
- Concept
Technology is to cinemas what the engine is to your car – without it, you go nowhere fast.
Magazine Article
Client
As the regional public transportation provider in Bielefeld, moBiel GmbH promotes green mobility, implements energy efficiency measures, and campaigns for more climate awareness.
Article »city profile Bielefeld«
Client | moBiel GmbH
Published in: Eurotransport, a trade magazine
4-page article on moBiel’s active role in urban planning and green commuting.
Scope
Corporate writer, copy editor | German and English
The demand for spreadable media poses new challenges – we need to make content accessible, keep communication value-driven and relevant, and create seamless social cross-platform experiences.
Ghost Writing for Social Media
When I ghost-post as a dedicated writer, I am best at value-driven, lively community management sharing content curated to encourage participation and interaction.
New to Social Networking?
The Rules of Engagement
Are you just venturing out into the social media landscape or looking to re-define your social approach? As a guide through the unfamiliar territory ahead, I can introduce you to the rules of engagement on the platform of your choice. Together, we dive into content strategies and explore ideas for platform-crossing campaigns and recurring formats. On-line communications strategies require continuous tweaking: I provide input and feedback based on recent developments and trends taking your readership surveys, polls, and on-line metrics into account.
»Hoppla, hier bin ich!«
8-page article about social media trends and strategies in the German utilities landscape
Scope
- Copy writing
- Research
Copy for Blog and Newsletter
Client
With a background in psychology and theater pedagogy, Christine Eschlbeck supports clients in realizing their potential for authentic (self-)presentation in a competitive professional setting.
Scope
- Copy writer
- Developed articles based on customer ideas